Strengthening our ability to support brands across Europe
As brand strategies evolves to meet the demands of increasingly sophisticated and interconnected consumers, this acquisition enables GLOBE GROUPE to reinforce its presence in the United Kingdom and Ireland and marks a significant step in the group’s growth strategy in Europe.
In a context where international tenders are becoming the norm, brands are looking for more efficient and effective solutions to improve their performance and ROI while optimizing resources. The sharing of strategies on a European scale, combined with tailored local deployment, has become the answer to these new challenges. This acquisition sets the stage for continued success and innovation, underpinned by shared values and a collective ambition to lead in the Shopper Marketing arena.
What does this mean for our clients and partners?
- Expanded capabilities and innovation through a proven commitment to delivery and investment in data driven technology platforms and AI acceleration. This ultimately drives performance management, insight mining and automation.
- A broader range of services spanning field marketing & sales, to brand experiential & social media marketing, that helps grow brands and drive sales.
- Strengthened proposition across channels, markets, and touchpoints, coupled with the commercial and operational benefits of international scale.
For existing clients of Avidity agencies, points of contact, ways of working, and commitment to excellence remain the same.
« The merger of GLOBE GROUPE and Avidity is a natural fit due to our shared DNA, based on a strong positioning powered by People x Tech. Together, we are combining our expertise to put people at the heart of technological innovation to unlock even greater value for our clients, » commented Jeremy Dahan, President of GLOBE GROUPE. « We are delighted to incorporate Avidity’s British & Irish expertise in data & insight driven field marketing into our European offering. »
« We’re excited to be joining GLOBE GROUPE, a natural next step in our evolution, » commented Jill Ross, CEO of Avidity. “GLOBE GROUPE already has a strong footprint in the UK following the integration of N2O in 2024, and together we will further unlock value for our clients through the group’s scale, multi-market reach and innovation firepower. We are delighted to offer a powerhouse proposition in sales, retail and brand experience, unique to the UK&I market.”
About Avidity
Founded in 1898, Avidity have always had a singular purpose – to help brands sell more.
Avidity operates a group of sales and marketing agencies spanning field marketing, data analytics & insight, and direct to consumer experiences across the UK and Ireland. In their over 125 year history, Avidity has evolved from a field sales business into a multi-agency, multi-service, sales and marketing group. Avidity believe in combining the best people with the best data driven technology platforms to deliver their purpose
Avidity employs over 1,200 people, serving around 50 clients across FMCG retail, Foodservice, On Trade, Consumer Electronics, Pharmacy, and Professional Beauty sectors.
