Special Stylist operations
études de cas
Descriptif du Case Study
Combining image with business
Stylist, the number one free weekly women’s magazine, is a high-end publication which draws its strength from the segmentation of its audience: 430,000 copies circulated every week among a premium readership, essentially urban, working, cosmopolitan women from high socio-professional categories, aged 25 to 45. Distributed in all of France’s major cities, Stylist develops partnerships with brands wishing to get involved in the distribution of the magazine with a view to deploying special operations (using emerging and event-related formats), street marketing or brand content campaigns.
“STYLIST has helped us reach young urban women that cannot always be reached via other magazines. The objective was to recruit young women, communicate differently and raise our profile… And on top of this, sales are good!” Raphaëlle Brzuchacz, Marketing Director, YVES SAINT LAURENT BEAUTÉ.
These operations help reinforce advertising campaigns through personal contact and a positive approach (this is a proactive target), to showcase the product and reach 50,000 to 500,000 contacts.
GLOBE can develop tailor-made and unique operations: deployment of a group of 440 superb Levi ambassadors to generate traffic in stores, distribution of the Guerlain Gazette, sampling and perfume distribution for Yves Saint Laurent in trendy Paris parties, mass sampling for L’Oréal with the distribution of over 200,000 Sublimist samples, etc.
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