Descriptif du Case Study
Carrefour is reinventing the shopping experience
Faced with increasingly demanding shoppers, searching for new experiences, the store is becoming a leisure area and, more importantly, a new communication territory. A purely transactional relationship is no longer enough for shoppers.
Carrefour wishes to switch to a more emotional model, creating distinction and loyalty via exceptional strong points.
The idea is to think outside the box to draw attention, attract customers and boost sales, based on activations deployed by the brands.
It’s an ambitious and exciting program. Premium Flagship events, rewarding for shoppers, fully consistent with the brand’s global communication. A virtuous circle responding to the expectations of the brands, shoppers and stores.
#In-store #Flagship #StrongPoints #PopupStore
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