Encourage tasting to promote sales: product distribution helps meet shoppers and introduce them to a brand or product, as part of a direct “one-to-one” relationship.
The choice of sample distribution network and timing remains essential. The objective is to encourage immediate testing, enter into the everyday lives of shoppers and stimulate the desire to buy.
To have a significant impact, a sampling campaign must reach at least 1 million shoppers.
Product testing is a positive influence lever for 70% of 30 to 49-year-olds.