A sales initiative refers to an operation undertaken to promote, showcase and/or introduce products or services in sales outlets.
89% of French people claim they buy in sales outlets.
76% of supermarket & hypermarket purchases are pleasure and impulse purchases.
The objective is to create a contact point between the brand and the shopper to generate immediate purchasing decisions. The current trend favors experience which helps boost the attractiveness of the sales outlet, increase the immediate turnover and improve the retention rate.