Pop-up store

Whether a genuine boutique, corner, “shop in shop” or “shop on wheels”, a pop-up store can take many forms but is characterized by its ephemeral nature. It can be part of a business strategy or be used as a pure communication medium.

A successful pop-up store must think outside the box and propose a unique and original experience: elegant design, collector’s products, premieres, events, etc. exclusivity and tailor-made remain the key words for attracting shoppers.