Experiential marketing

Experiential marketing aims at engaging the consumer in a relationship with the brand by plunging them into a specific universe, via a strong and immersive experience.

This contemporary form of marketing makes shoppers the focus of the brand strategy, for an innovative and memorable communication. The idea is to surprise shoppers, propose the extraordinary, stimulate the senses and create a connection.

Read: The keys to in-store experiential marketing through 5 inspiring campaigns