GLOBE is an agency
that imagines and implements
experiences that turn
consumers into shoppers.
Now that shoppers are ultra-connected, experts in the art of decoding adverts, and swamped with promotional messages, the sales experience has become fundamental.
Today, an activation device must be part of any brand’s communication strategy to engage conversation and trigger interaction.
We bring consumers closer to brands, by providing them with a unique, memorable experience.
To boost sales, the desire for immediate purchase must be triggered.
People hate being sold to, but love to buy. Shopper marketing represents the focal point of three key groups: buyer, distributor and brand.
We focus all attention on the customer in a dynamic purchase process. We work on all the relevant points of contact both outside and inside the store to create an effective activation program, based on a real strategy and not just specific techniques.
What is not measured is not managed.
Shopper marketing is a powerful commercial tool which has a considerable impact on brands. Along with its clients, Globe defines indicators to assess the relevance of its recommendations, to benchmark and validate the effectiveness of its actions.
We have set up a study methodology to ensure post-testing of each campaign based on transactional KPIs and branding KPIs.
All our operations are monitored using a Score card to measure sales, audience, branding and experience.
- Shopper Marketing
A French Success Story
Jeremy Dahan, Chairman of Globe Groupe, learned his trade in the luxury market in the USA, notably with LVMH. Shopper Marketing is widespread in the American market, but remains...