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Paper Mate Challenge

Paper Mate back to school

Rekindle the pleasure of writing in 8 to 14-year-olds obsessed with digital technologies

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Our answer

Write and play!

As it’s back to school time, Newell Rubbermaid wishes to stimulate the sales of Paper Mate pens, by introducing the brand’s bestselling and new products to teenagers who are more comfortable with a joystick than a pen.

The solution: The Paper Mate Challenge. A fun, effective and memorable activation program, focusing on the target’s lifestyle.

Specifically developed for sales outlets, the Paper Mate Challenge combines the digital experience with the pleasure of writing. Equipped with a pen serving as a joystick (to equate writing with the video game universe), the young participants follow the game instructions on an XXL screen, for a competition based on speed, dexterity and spelling.

The purpose of this communication is to get the brand to think outside the box, move off the shelves and develop its market share.

#In-store #Activation #StrongPoint#Flagship#Digital

nos chiffres fond

KPI

  • picto

    1st

    in sales in the writing instruments category

  • picto

    62%

    conversion rate

  • picto

    34%

    pure recruitment