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L’Or EspressO GOURMANDS

Encourage tasting to promote sales

Coffee capsules are becoming more commonplace

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Our answer

The flavors of street sampling

L’Or EspressO is launching a new capsule collection: L’Or EspressO GOURMANDS available in supermarkets & hypermarkets and city center stores. For the brand, this is an opportunity for quality contact with a large number of shoppers.

Nearly 200 locations activated, carefully selected to guarantee an optimal flow during an ideal consumption period…always near a sales point.

A tried and tested pitch, a team of ambassadors, premium POS, a multi-sample box set for gourmet interaction, a moment of sharing and friendship. A sampling campaign with clear marketing objectives in terms of time and space to guarantee targeted deployment at an optimized cost per contact.

#Sampling #StreetMarketing #Sampling

Our figures

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KPI

  • picto

    30%

    pure recruitment

  • picto

    100%

    service rate

  • picto

    400,000

    samples distributed