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Affligem Master Brewers

Premiumization, a source of desirability

Exclusive environment, Exclusive service, Exclusive experience

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Our answer

Affligem beer is rooted in nearly 1,000 years of history, thanks to the valuable expertise of the brotherhood of brer monks of the Affligem Abbey…

Drinking beer has now however become mundane and underestimated. How can we restore its former prestige? By using notions linked to luxury and oenology.

Located in the heart of supermarkets and hypermarkets, the Affligem Beer cellars reflect the authentic elegance and contemporary design of the most famous wine and spirit companies. Welcomed by the Affligem Master Brewers, the shoppers discover the art of tasting beer from the abbey, a multi-sensory and educational ritual

The proposed initiation remains deeply rooted in the brand’s DNA, intimate and prestigious, authentic and subtle.

#In-store #Flagship #StoryTelling

Our figures

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KPI

  • picto

    77%

    conversion rate

  • picto

    100%

    service rate

  • picto

    2.6

    packs per average basket